Friday, November 21, 2008

Part 2.4/5: Marketing Mix- People

People

It is known that the people play an essential part in making an event successful. As for the Korean Flavour Fiesta, the people behind the success would be the organisers of course and the staffs that were present on that day. Staffs include the chefs in charge of the “Big Bowl of Bi-Bim-Bap”, the local Korean community helping out, the hosts, the people mending the different booths such as the Korean Food Products booth, the airline agents, the teachers of Kim-Chi making class, the performers and many more. These staffs were definitely part of the experience and product of the fiesta and can be known as the “cast” of the fiesta. All of the staffs and people part of the fiesta were cheerful and accommodating. I believe especially the local Korean communities were more than happy to share with the non-Koreans more about their tradition and culture. There were even mascots walking around for people to take photos with, women and children dressed in traditional han-boks. There were four particular Korean girls clad in their colourful han-boks who became the centre of attention at one point of time, and guests (including me) could not resist taking photos of them. The four girls were giggling at all the attention they were receiving and this is a very good example of how the staffs and the Korean community helped to liven up the fiesta. There was certainly much interaction between the guests and the staffs, which helped to enliven the whole atmosphere.

The people who visited the fiesta, that is, the guests, were all also very upbeat and eager to check out more about Korea. With the high spirits of the staffs and the guests, the Korean Flavour Fiesta was definitely buzzing with enthusiasm and the atmosphere filled with exhilaration! 

Part 2.3/5: Marketing Mix- Programming

Programming

VIPs getting ready to mix the "Big Bowl of Bi-Bim-Bap"
photo taken from here

B-Boy Showdown by Last for One
photo taken from here


Fusion Drum Performance by DoDo
photo taken from here

Kim-Chi making class ingredients (provided)

fun photo corner

han-bok trying booth and the backdrop of a korean palace where a staff would help you take and develop your photo. For Free! (:

taekwondo demonstration by Singapore Taekwondo Federation


han-boks and hair pieces for anyone to try on!

han-bok trying booth

korean chefs scooping Bi-Bim-Bap for guests! it was a really HUGE BOWL

There was indeed a harmonious mix of exciting performances both traditional and modern that catered to all ages. The traditional performances included are the Fusion Drum performance, which is a showcase of the traditional Korean drums; a Taekwondo Demonstration, a Korean martial art with over 2,000 years of history and not forgetting the Sa-Mool-No-Ri also known as the traditional ensemble of 4 musical instruments namely the drum, double-headed drum, gong and small gong. As for the modern performances that may appeal to the younger generation more would be the B-Boy performance by the winner of 2007 World UK B-Boy Championship and also of course the K-Pop contest. Other than performances, there were also other activities programmed aimed to involve the guests. Guests could join in the free Kim-Chi making class, taste all kinds of Korean food and even try on traditional Korean Han-Bok and take photos against Korean backdrops which were printed out free for guests to keep as a memorabilia. One extra programme held on the first day would be the opening ceremony which was hosted by well-known Channel News Asia’s Suzanne Jung. The opening ceremony began with some welcome greetings and performances followed by the symbolic mixing of a “Big Bowl of Bi-Bim-Bap” to represent the amicable ties between Singapore and Korea. The big bowl of Bi-Bim-Bap was really huge and they were really generous with the helpings and I was lucky to get a bowl and taste the delicious Bi-Bim-Bap!

Since the programmes planned could cater to every one of all ages, it was without a doubt that it served as an advantage to the fiesta. The programmes contributed in showcasing the vibrancy of Korea and added life to the whole fiesta. And I am sure that through this fiesta, many more people became more interested in the culture and culinary aspects of Korea. I personally enjoyed the B-Boy performance, which was exhilarating to the maximum. I have heard of them before and I never thought that I would actually get to meet them up close and see them dance live! Unfortunately, I was unable to catch the K-Pop competition but I did see some of the acts practicing during their mic-test. After hearing snips of their songs, I must say, there are really many talented singers in Singapore!

As for suggestions for improvement in terms of programming, I would like to suggest that they have more class time-slots for the Kim-Chi making class. As there were only 4 time slots available with a limited number of 10 participants per time slot, it is simply to little! I was looking forward to signing up for one of the class and have a hands on experience, however, I was too late in signing up. Perhaps, they could have more teachers teaching or more time slots so that more people can sign up. Otherwise, they could also add more classes teaching how to make other Korean traditional food such as Korean salads or Kim-Chi pancakes.